About us

Those who assume the responsibility of managing human resources in our governmental and private institutions bear significant responsibilities. They play a crucial role in building capable human resources through training that aligns with the modern direction of the state as it moves towards a digital society. This must be done without excess or compromising the values and ethics upon which we were raised and built our civilizations
I do not deny that there are significant challenges facing us in building these competencies. However, with a balanced vision and the application of the principles of good governance in managing our human resources, we will reach new heights. This is not something new to us; we have been there before, and now, with the new directives and a new generation of national competencies, we are on our way back, with the grace of God.
The work of Omanis in various fields and in several countries, coupled with the new changes in a highly competitive global reality, necessitates the timely and meticulous qualification and training of our competencies. This will reduce the competition from expatriate labor and enable us to market our skills worldwide. Subsequently, as Harun al-Rashid once said to that cloud, ‘Rain wherever you wish, for your produce will return to you.’ Yes, they will return with new experiences and expertise, and the fruits of their work will come back to the homeland
Considering that our experience spans more than twenty-three years, our mission is to develop and enhance human resources in the region by understanding and meeting the needs of the local community. This is achieved through the implementation of consulting programs, training, and workshops rooted in practical reality, conducted with high professionalism, utilizing the best Arab and foreign expertise while avoiding impractical theories. Our services target the media sector, local community development (childhood, youth, and education), leadership and administrative sectors, as well as the specialized technical sector
Hence, we assert that we possess the courses, academic material, scientific expertise, and ambition. Indeed, this is what sets us apart and makes us work in a slightly different manner compared to other training institutions. Ambition itself is considered a primary promoter for any valuable innovative or creative idea, regardless of its form, be it a newsletter, a book, or a tape
Muhammad Al-Maskari

From the beginning… he was ambitious.
Since 1999, “Ambition” started in Dubai as a private company managing training operations in the media field. It supports a network of television production and media companies in both Dubai, Cairo, and Oman.
From the beginning, “Ambition” committed to continuously developing its services, always striving to offer the finest in various fields of human development. It aims to be a bridge between qualified individuals, their expertise, and the job market, aligning with the developmental plans of countries and institutions.
Driven by this commitment, our training activities have evolved geographically and specialization-wise, expanding to cover most Arab countries and some European ones. Our expertise diversified to cover key sectors in the training field, maintaining excellence in performance while diversifying our scope.
In consultancy, “Ambition” provides distinguished services complementing its training programs. Renowned Arab experts in management, education, or media oversee these consultations.
“Ambition” has formed a consultancy body comprising academics and experts to provide opinions, advice, and practical solutions based on the latest successful scientific theories, benefiting both the institution and its clients.
These paragraphs describe the evolution and commitment of “Ambition” as a training and consultancy company since its inception in 1999.
Our credits









program category
- The British Center for Training, Consulting, and Development in London.
- The Jazeera Media Training and Development Center in Doha.
- The Thomson Foundation for Media Training in London
- American Institute for Professional Studies
- Strategic Media Consultancy firm
- Mena Smart
- Cairo University
- Alexandria University.
- Mansoura University
- Several Jordanian universities.

Why Tomooh

Because we consider training to be a civilizational message.

Because we deal with the human as the "root" of civilization, developing them leads to the growth of society.

Because we work with distinguished trainers, each excelling in their field with knowledge, experience, and expertise.

Because we believe our clients are exceptional, we collaborate with distinguished experts in providing them with our services.

Because we advise our clients to base their training plans on pre-identified needs.

Because we rely on the "active learning" approach and collaborative learning methods and skills in our training programs.

Because we consider the academic level and practical experience of the participants in our training materials.

Because we combine theoretical and practical training in all our training programs.

Because we embark on the journey of self-development with individuals from early childhood.
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Our slogan
Ambition… The destination of every ambition
we distinguish
with dedicated to guiding every aspirant towards self-fulfillment in service to their community